The Role of Emotional Intelligence in Creating Relatable Content
Creating relatable content is a pillar of successful customer engagement in the digital age, and emotional intelligence plays a crucial role in this process. Emotional intelligence, or the ability to understand and manage emotions effectively, allows brands to connect with their audience on a deeper level. By recognising the emotions, values, and motivations of their target demographic, content creators can craft messages that resonate on a personal level, fostering trust and loyalty.